
Client: StreamFlix
Curate perfect content and predict viral hits with NLP and engagement signals.
StreamFlix needed to keep users engaged on streaming platforms by delivering perfectly curated content and identifying potential viral hits for promotional focus. The challenge was to increase viewer retention and allocate promotional budgets effectively.
Without effective content curation, the platform faced low viewer retention, inefficient marketing spend, and inability to identify breakout content early.
"Viewer retention up 28%, promo spend 5x more effective on breakout shows."
— Head of Product, StreamFlix