Marketing / AdTech5 weeks
Generative AI for Hyper-Personalized Content at Scale
Client: Velocity Growth Group
Generate thousands of brand‑compliant assets tailored to segments, with automated A/B testing.
The Challenge
Velocity Growth Group needed to dynamically generate thousands of unique, brand-compliant marketing assets tailored to individual customer segments. The challenge was to scale personalized content production across all digital channels while maintaining brand compliance.
Key Challenges:
- Generate thousands of unique marketing assets tailored to customer segments
- Maintain brand compliance across all generated content
- Scale content production across multiple digital channels
- Reduce content creation costs while increasing campaign volume
Without scalable content generation, the company faced high content creation costs, limited personalization capabilities, and inability to run large-scale personalized campaigns effectively.
Our Solution
- Fine-tuned Large Language Model platform leveraging customer data and brand guidelines
- Automated content production generating email copy, social ads, and product descriptions
- A/B testing platform integrated for continuous content optimization
- Brand compliance engine ensuring all content meets brand standards
- Multi-channel content distribution supporting all digital platforms
- MLOps infrastructure enabling continuous model improvement
Technology Stack
Hugging FaceGPTLangChainVector DBsMLOpsA/B Platforms
Client Testimonial
"3x CTR and 40% reduction in content creation costs with 10x campaign volume."
— CMO, Velocity Growth Group